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CLASS CURRICULUM

How to Use This Course

• How To utilize This Course Introductlon to SEO

Introductlon to SEO

• Introductlon to ClickMinded (2: 39)
• Introductlon to SEO
• SEO vs SEM
• Clickthrough Rates
• Search Anatomy
• Algorithm Updates
• SEO in 60 Seconds

On-Page Optimizatlon

• On Page Optimization
• Keyword Research
• Understanding Searcner Intent
• Synonyms
• Titie Tags
• Meta Description Tags
• Heading Tags
• Body Copy
• ALT Text
• InternalLlnkAncliorText

Off-Page Optlmlzatlon

• Off Page Optimization
• PageRank
• Domain Authonty
• Dealing with Bad Links
• SPAM
• Unk Bullding

Technlcal Optlmlzatlon

• SEO-Friendly URLs
• Age of Domain
• Duplicate Content
• □ 301 Redlrects
• Canomcal Tags
• Indexed Pages
• WWW vs. Non-WWW
• website Speed
• XMLSltemaps

Everythlng Else

• Evaluatlng Competitors
• Social Media
• Reputation Management
• SEO for WordPress
• International SEO
• LocalSEO
• Mobile SEO
• Panda Update
• Penguin Update
• Secure Search (Not Provided)
• Schema Markup
• Entraes S Structured Data
• Tools and Services

Startup SEO Audit

• Startup SEO Audit Part 1 (8: 31)
• Startup SEO Audit Part 2 (6: 52)
• Startup SEO Audit Part 3 (8: 17)

Start a New SEO-Friendly Site From Scratch

• New Site: Keyword Research (8: 25)
• ( 3 New Site: Keyword Mappmg (17: 36)
• New Site: Domain Name (1: 57)
• New Site: Installing WordPress (4: 31)
• New Site: Conflguring WordPress (11: 32)

BONUS:

BONUS: Paid Search Marketing

• intro to SEM (0: 21)
• Introduction to Adwords (7: 06)
• Match Types (7: 46)
• Quality Score (4: 26)
• Conversions (1: 46)
• Advertisement Extensions (2: 43)
• Landing Pages S CTA (3: 27)
• Google Keyword Planner (5: 01)
• Auto Tagging (0: 18)
• Adwords Campaign From Scratch (27: 55)
• Google Analytics (2: 12)

BONUS: Facebook Marketing

• intro to Facebook Ads (4: 26)
• Facebook Advertisement Audiences (3: 18)
• Facebook Advertisement Goals (2: 37)
• Facebook Advertisement Campaign Structure (2: 43)
• Facebook Custom Audiences (1: 37)
• Facebook Campaign From Scratch (8: 40)

BONUS: Google Analytics Dashboards

• Dashboard Walkthroughs with Amaud
• Google Analytics Dashboard: Engagement and Loyalty (13: 40)
• Google Analytics Dashboard: Executive (6: 50)
• Google Analytics Dashboard: Paid Search Performance (9: 15)
• Google Analytics Dashboard: Social Media (13: 02)
• Google Analytics Dashboard: Weekly (8: 47)

BONUS: Helpful Tools

• AdWords Pivot Table (5: 31)
• Facebook Pixel Google Tag Manager (6: 42)
• Google Tag Manager (16: 27)
• Social Media (13: 02)
• Email Marketing with MailCharts (1: 53)